Our Privacy Policy explains our principles when it comes to the collection, processing, and storage of your information. This policy specifically explains how we and our partners s deploy cookies, as well as the options you have to control them.

What are cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or another device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first-party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

Types of Cookie

The table below explains the types of cookies we use on our websites and why we use them.

Category of cookies and Why we use these cookies

Required These cookies are essential for our websites and services to perform basic functions and are necessary for us to operate certain features. These include those required to allow registered users to authenticate and perform account related functions, store preferences set by users such as account name, language, and location, and ensure our services are operating properly.

Analytics and Performance These cookies allow us to optimize performance by collecting information on how users interact with our websites, including which pages are visited most, as well as other analytical data. We use these details to improve how our websites function and to understand how users interact with them.

Advertising These cookies are set by us and our advertising partners to provide you with relevant content and to understand that content’s effectiveness. They may be used to collect information about your online activities over time and across different websites to predict your preferences and to display more relevant advertisements to you. These cookies also allow a profile to be built about you and your interests and enable personalized ads to be shown to you based on your profile.

We provide more information on these cookies below.


Cookie Purpose
__ssid For processing payment and to aid in fraud detection.
__stripe_sid / __stripe_mid For processing payment and to aid in fraud detection.
_longreads_prod_new Authentication for Longreads.com Member accounts. Only active when logged in, on *.longreads.com domains.
akm_mobile Stores whether a user has chosen to view the mobile version of a website.
botdlang Used to track the language a user has selected to view popular blogs in.
country_code Used in order to determine whether or not the cookie banner should be shown. Set immediately on page load and retained for 6 hours to remember the visitor’s country.
csrftoken Python/Ajax security cookie used on accounts.longreads.com.
forterToken For processing payment and to aid in fraud detection.
landingpage_currency Defines the currency displayed in WordPress.com landing pages.
pd_dashboard Records last used folder in Crowdsignal dashboard so it can be reopened upon user’s next visit.
PD_USER_AUTH Login cookie used to identify Crowdsignal user.
sensitive_pixel_option Remembers the state of visitor acceptance to the cookie banner. Only set when the visitor clicks Accept.
twostep_auth Set when the user is logged in using two-factor authentication.
wordpress_logged_in* Checks whether or not the current visitor is a logged-in WordPress.com user.
wordpress_test_cookie Checks if cookies are enabled to provide appropriate user experience.
wp-settings-{user_id} Persists a user’s wp-admin configuration.
wp_sharing_{id} Tracks whether or not a user has already performed an action.

Analytics and Performance

Cookie Purpose
__pdvt Used in log of Crowdsignal survey data to aid in debugging customer problems.







Gathers information that helps us understand how visitors interact with our websites, which allows us to create a better visitor experience.
ab Used for “AB testing” of new features.
nux_flow_name Identifies which user signup flow was shown to the user.
tk_ni / tk_ai / tk_qs Gathers information for our own, first party analytics tool about how our services are used. A collection of internal metrics for user activity, used to improve user experience.
tk_*r Referral cookies used to analyse referrer behavior for Jetpack connected sites using WooCommerce.
wp-affiliate-tracker Remembers the ID of the affiliate that referred the current user to WordPress.com
utma / utmb / utmc / utmt / utmz / ga / gat / gid Google Analytics. Gathers information that helps us understand how visitors interact with our websites, which allow us to create a better experience for our visitors. Our users may also implement Google Analytics on their own websites.


Cookie Purpose
ads Tracks if a visitor has clicked an ad before.
lr_nw Counts and tracks pageviews on Longreads.com. Used to determine whether or not to show our Membership popup message.
wordpress_eli Reduces the display of ads for repeat visitors.

Below is a representative list of our advertising program partners, along with information on the cookies that each partner sets. The partners we work with change from time to time, and this is not an exhaustive list. Your choices to control cookies related to our ads program are described below.

Partner Cookie Info
33across https://33across.com/privacy-policy/ and https://optout.33across.com
Admixer https://admixer.net/privacy
ADYOULIKE https://www.adyoulike.com/privacy_policy.php
Amazon https://www.amazon.co.uk/gp/help/customer/display.html/ref=footer_iba?ie=UTF8&nodeId=201909150
AppNexus https://www.appnexus.com/en/company/cookie-policy
BidSwitch http://www.bidswitch.com/cookie-statement/
Criteo https://www.criteo.com/privacy/
EMX Digital https://enginemediaexchange.com/privacy/
Google (AdSense, DoubleClick Ad Exchange “AdX”) https://policies.google.com/technologies/ads
Index Exchange https://www.indexexchange.com/privacy/
LKQD https://www.nexstardigital.com/privacy
Media.net https://www.media.net/privacy-policy
OATH https://policies.oath.com/us/en/oath/privacy/topics/cookies/index.html
Ogury https://ogury.com/privacy-policy/
OpenX https://www.openx.com/legal/privacy-policy/
PowerInBox https://powerinbox.com/privacy-policy/
Pubmatic https://pubmatic.com/legal/website-cookie-policy/
Rubicon https://rubiconproject.com/privacy/consumer-online-profile-and-opt-out/
Skimlinks https://skimlinks.com/user-cookies and https://skimlinks.com/privacy-policy
Sonobi https://sonobi.com/privacy-policy/
Teads https://www.teads.tv/privacy-policy/
TripleLift https://triplelift.com/privacy/

Below is a representative list of the cookies that may be set by our ads partners in connection with ads that appear in emails.

Cookie Purpose
pi-userid Used to personalize email-based ads.
eid_ Used in email-based ads to track if a visitor has clicked an ad and report to advertisers how their ads performed.

Below are examples of the cookies set for visitors to sites with the Jetpack plugin installed. For more details on the cookies set for administrators, please see https://jetpack.com/support/cookies/.

Cookie Name Purpose
comment_author_{HASH} Remembers the value entered into the comment form‘s name field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_email_{HASH} Remembers the value entered into the comment form‘s email field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes.
comment_author_url_{HASH} Remembers the value entered into the comment form‘s URL field. Specific to the site from which it is set. This cookie mirrors one set by the core WordPress software for commenting purposes

Mobile Theme

Cookie Name Purpose
akm_mobile Remembers whether or not a user wishes to view the mobile version of a site.


Cookie Name Purpose
jetpack_comments_subscribe_{HASH} Remembers the state of the post and comment subscription checkboxes.
jetpack_blog_subscribe_{HASH} Remembers the state of the post and comment subscription checkboxes.

EU Cookie Law Banner

Cookie Name Purpose
eucookielaw Remembers the state of visitor acceptance to the EU Cookie Law banner.

Controlling Cookies

Visitors may wish to restrict the use of cookies or completely prevent them from being set. Most browsers provide ways to control cookie behavior such as the length of time they are stored – either through built-in functionality or by utilizing third-party plugins. If you disable cookies, please be aware that some of the features of our service may not function correctly.

To find out more on how to manage and delete cookies, visit aboutcookies.org. For more details on your choices regarding use of your web browsing activity for interest-based advertising you may visit the following sites:





On a mobile device, you may also be to adjust your settings to limit tracking.  

For visitors to sites in the WordPress.com network:

You can manage your privacy choices for third-party advertising cookies for sites in the WordPress.com network by clicking “Learn More” on the banner, which will bring up our consent management platform (CMP). You can also adjust your settings for sites in the WordPress.com network at any time by clicking on the “Privacy” link displayed beneath every ad.

In March 2021 we began rolling out a new CMP to some of our users as part of our transition to the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework, which we will participate in as both a CMP provider and as a vendor (framework identification number 496). Our new CMP complies with the framework’s Specifications and Policies and honors the choices you make using the IAB’s tools. Within the CMP we list as partners all the vendors that participate in the IAB’s Framework. We don’t work with all of these vendors, but our ad partners listed above might, so we want you to give you the choice to deactivate them. (This is also why the list in our CMP is longer than you’d expect!).

Contact Us

If you have any questions about our use of cookies, you can find the most relevant contact details in our Privacy Policy.